Monday, January 30, 2012

Mmmm, Cake!

deadlycampaigncoverYou are invited! To the book launch! For DEADLY CAMPAIGN!


It’s this coming Saturday, February 4th, from 4:00 – 6:00 pm at One More Page Books (2200 N. Westmoreland St., #101, North Arlington, VA (across the street from La Cote D'Or Restaurant, Le Marche Cafe, and the Crescent))!


There will be a presentation, followed by a book signing! Rumor has it I’ll be doing some mediocre (very mediocre) stand-up comedy (mostly to demonstrate how NOT to do stand-up comedy).

And! If all those exclamation points haven’t persuaded you, then maybe the following will!

Here are the Top Ten Reasons to come to my book launch:

10. See me make a fool of myself.

9. Get a copy of DEADLY CAMPAIGN

8. Get my autograph on it

7. Free bookmarks, five different ones! Collect them all!

6. Hear some new material (for a change)

5. Support a great independent bookstore (no joke here)

4. Mingle with other mystery readers and writers

3. For the wine tasting

2. Hear a new Top Ten list

And the number one reason to come to my book launch:

There Will Be Cake!!!!


Hope to see you there!


Wednesday, January 25, 2012

My Love Affair

Today I end my wonderful stint as Featured Author on Drey’s Library with a post about my continuing love affair. Thank you, Drey, for being a terrific host!

Please stop by, won’t you?


Monday, January 23, 2012

The Secret Promo Tip Is…

question marksI’ve been busy the past 21 months. In that span, I’ve published three books with Midnight Ink (DIAMONDS FOR THE DEAD, KILLER ROUTINE, and DEADLY CAMPAIGN). I’ve also published two ebook originals, writing as Zak Allen: THE TASTE and FIRST TIME KILLER.

Along the way, I’ve done a fair amount of promotion and marketing. I’d like to take this opportunity to tell you which methods work best and which are not worth the time or money.

Yes, I’d like to, but I can’t. Because I don’t have a frickin’ clue.

We’ve all heard the witticism, “Fifty percent of marketing is effective, you just don’t know which fifty percent it is.” I think I’d settle for twenty-five percent.

For each book, I had bookmarks made. Lots of bookmarks. (Did you know that ordering 2000 is only a little more expensive than 1000? And that 5000 is only marginally more expensive than 2000? I do.) I even got bookmarks for my two ebooks, irony be damned. But do those bookmarks translate into sales? Beats me. People seem to like getting them, and they’re pretty, and they describe my books, so on the off chance they don’t end up in the trash…

What about book signings? I’ve done them and sold some books. But there’s a limit to how many you can do. Radio interviews? Did a couple, unclear results. Blog tours? Yes to those, too. They seemed to be good for gaining exposure, but again, did they move the proverbial needle? Who knows?

Postcard mailing? Cable TV interview? Book club visits? Google AdWords? Tried them all. Data inconclusive.

What about conferences, book festivals, library panels, and the rest of those personal appearances? They too, seemed to broaden my exposure, but I certainly couldn’t justify the expense based on the sales at the events.

Facebook? Twitter? Yes and yes. Do I think they’re a good way to get your name out there and connect with other readers and writers? Absolutely. Do I think it all translates into sales? Murky.

If only Oprah were still on the air.

Oh well. Maybe writing another good book is the key.

(This entry is “simul-posted” on InkSpot.)


Wednesday, January 18, 2012

A Few Faves

Today, I offer a few book recommendations on Drey's Library, where I'm (still) this month's featured author.

Have you read any of the books I mention?


Thursday, January 12, 2012

Be a Working Stiff

Today, I’m guest blogging at Working Stiffs, talking about plowing through your writing project after the initial excitement has waned.

Come join us, won’t you?


Wednesday, January 11, 2012

Have a Great Drey!

The fantabulous Drey has posted a very nice biblio of my books on her fabtastic blog, Drey’s Library, where I am honored to be this month’s Featured Author.

Click on over and check it out (library pun!)!

Thanks, Drey!


Tuesday, January 10, 2012


To see my “author spotlight” interview at writer pal Richard Gazala’s GAZALAPALOOZA blog, click HERE.

Thanksapalooza, Richard!


Sunday, January 8, 2012




I’m thrilled to announce that today is the official release day for DEADLY CAMPAIGN, the second book in the Last Laff Mystery series (after KILLER ROUTINE).


Just in time for the election year!



Here’s the cover copy:

Comedy club owner and occasional performer Channing Hayes thought the comedy biz was tough, but it’s a stroll in the park compared to politics. When he and his business partner Artie attend a congressional campaign event for their friend Thomas Lee’s nephew, masked thugs storm in and break up Lee’s restaurant with baseball bats. The candidate’s people insist that the police not be involved, so Lee asks Channing to investigate. As Channing searches for answers, he finds himself plunged into a corrupt world of payoffs, gangs, illicit affairs, blackmail—and murder.

And some praise:

"Professional comedian Channing Hayes goes amateur detective in his rousing encore performance...Orloff has put together another winning routine, and mystery buffs will enjoy the fresh venue of a comedy club, not to mention a soft-boiled amateur sleuth case."
-- Library Journal

"DEADLY CAMPAIGN has it all—political intrigue, family warfare and, best of all, a hero. If the line between comedy and tragedy is indeed thin, then Orloff is a master tightrope walker."
-- P.J. Parrish, New York Times bestselling author of THE KILLING SONG

Available wherever fine books are sold!


Wednesday, January 4, 2012

First Time Killer

First Time Killer cover 

I’m pleased to announce that my very, very close friend, Zak Allen, has epublished another book. This one is a thriller called FIRST TIME KILLER. In my opinion, it’s, uh, thrilling! (I also think it has a swell cover! Thanks Ink Slinger Designs!)




Here is a summary:

In shock radio, nothing is too far over-the-top in the pursuit of ratings.

Not even murder.

During his twenty-six-year career, D.C. radio talk show host Rick Jennings steered clear of outrageous radio. Wasn’t his thing. So when WTLK execs tap him for the Afternoon Circus to land a lucrative satellite deal, Rick struggles to maintain his standards—and his dignity. A chilling call (“I’m a long-time listener, first time KILLER.”) leads to the discovery of an intern’s arm in a trashcan. Rick spars with the “First Time” killer over the airwaves. The police are stymied. Ratings skyrocket. And First Time continues to knock off members of the Circus, phoning in to gloat afterward.

In a world of psychics and poseurs, crazy deejays and crazier callers, it’s up to Rick to bring First Time down before more people perish.


If you toss the movies Network, Play Misty for Me, and Talk Radio into a blender and add a liberal serving of Howard Stern, you’ll get the flavor of FIRST TIME KILLER (a full length suspense/thriller – 86K words, the equivalent of approximately 350 printed pages).

Available for Kindle and Nook. Click over to get your free sample!(Soon to be available on Smashwords, too.)


Monday, January 2, 2012

Happy New Year!

party hats1I’m big on New Year’s resolutions. Here are some writing-related ones:

I resolve not to use the names James, Jim, Jimmy, Jamal, McJames, Jamie, Jimbo, and Jiminy in the same book.

I resolve not to use the name Hortense in any book.

I resolve to use Correct capitalization, good:punctuation; and proper grammar whenever it would been poSSible”

I resolve to use more. Complete. Sentences.

I resolve not to play Minesweeper, check my Amazon rankings, and surf YouTube every fifteen minutes.

I resolve not to end every scene with a cliffhanger. Or will I?

I resolve not to write rough drafts with crayons anymore.

I resolve to do some research for my next book.

I resolve to no longer read Amazon reviews of my books. I’ll just assume they are all five stars. (Hey, these are my resolutions, and I’ll resolve what I want to!)

Got any to add?


Happy New Year, everyone!


(This entry was “simul-posted” on InkSpot.)