When you're writing a story, there are many times when you'll have to come up with a fictitious name for a product or place of business. To me, names are important. Some connote class, others bring to mind frivolity. Still others are descriptive, scary, mundane, exotic, or just plain ridiculous.
I always think hard when I make up names in my books.
If only people in real life took as much care.
Here are a few examples of product/place names that I thought were, uh, interesting:
Stumpy's (a stump removal service)
Prunelax (a laxative, in case you couldn't guess)
Jiffy Lube Live (concert pavilion)
And here's one of the most misguided marketing slogans I've ever seen, from a restaurant touting the freshness of its food:
"Any fresher, and you'd need a restraining order."
Well, sure, what restaurateur wouldn't want potential customers associating their establishment with stalkers and domestic disputes?